Australian Tourist Commission
ATC
1967 – 1 July 2004
Statutory authority that marketed Australia overseas as a tourist destination through offices in key markets and campaigns run with the travel industry and state tourism bodies.
How it came into existence
Established in 1967 under the Australian Tourist Commission Act 1967 to take over the overseas promotion of Australia previously carried out, with a Commonwealth subsidy, by the industry-run Australian National Travel Association. It initially sat in the Department of Trade and Industry portfolio.
Legislation: Australian Tourist Commission Act 1967; Australian Tourist Commission Act 1987
Changes during its life
- 19 December 1972Moved to the Department of Tourism and Recreation portfolio.
- 22 December 1975Moved to the Department of Industry and Commerce portfolio.
- 7 May 1982Stayed with tourism in the re-created Department of Industry and Commerce.
- 11 March 1983Moved to the Department of Sport, Recreation and Tourism portfolio.
- 1987The Australian Tourist Commission Act 1987 replaced the 1967 Act as its enabling legislation.
- 24 July 1987Moved to the Department of the Arts, Sport, the Environment, Tourism and Territories portfolio.
- 27 December 1991Moved to the Department of Tourism portfolio.
- 11 March 1996Moved to the Department of Industry, Science and Tourism portfolio.
- 21 October 1998Moved to the Department of Industry, Science and Resources portfolio.
- 26 November 2001Moved to the Department of Industry, Tourism and Resources portfolio.
How it ended
Merged on 1 July 2004 with See Australia, the Bureau of Tourism Research and the Tourism Forecasting Council to form Tourism Australia under the Tourism Australia Act 2004.
- International tourism marketing
- Overseas tourism offices
Main functions
- International marketing of Australia as a tourist destination
- Overseas tourism promotion offices
- Cooperative campaigns with airlines, the travel trade and state tourism bodies
- Promotion at international travel trade events
- Research on overseas visitor markets
Where it sits
Last in the portfolio of Department of Industry, Tourism and Resources.
Lineage
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Sources
Some dates or links for this organisation are not fully confirmed. Corrections are welcome.